Following factors will help the Applicant to understand the existing market in a better way. Conducting market research by the applicant using the factors mentioned in this draft will give a deeper insight so that the applicant can implement better strategies for the successful management of the schooling process from the initial stage. 

 

  1. Demographic factors:
    1. Population at the proposed location
    2. Birth rate
    3. Population below 6 years
    4. Income level

 

  1. Comparison with existing Pre-Primary school
    1. Number of existing Pre-Primary/ Kindergarten schools in the surrounding area.
    2. Fee charged by the existing school
    3. Average number of students in the existing Pre-Primary schools
    4. Infrastructure used by the schools
    5. Teachers Children ratio
    6. Other fee charged by the existing Pre-Primary school 
    7. Start of academic session in the proposed location.  

 

  1. Marketing & Promotional aspects:        
    1. Promotional methods used by the existing schools.
    2. Cost involved in the promotional activities         

                                                             i.      Pamphlet distribution

                                                            ii.      Hoardings

                                                          iii.      TV scrolls

                                                          iv.      Cloth Banners

                                                            v.      Flex Banners

                                                          vi.      Any other publicity process

 

  

 

  1. Land & Building
    1. Rent for 3000 Square feet building 
    2. Land Rate   
    3. Deposit for the Premise  

  

  1. The Art of Living
    1. Existing Art of Living population

  

6. Administration 

      a. Availability of teaching staff and salary structure

      b.  Availability of non  teaching staff and salary structure

 

Research methodology:

 

  1. Personal survey by meeting the parents, teachers, local people, existing schools etc.
  2. Making note of all the details collected through the survey.
  3. Analysing the information which the applicant has gathered through survey will give a better picture of the market.

For example: By comparing the fee structure implemented by the existing school, Applicant can get knowledge about the fee structure which could is better suited in the area.

  1. Applicant has to send all gathered information back to the Franchise Department so that the coordinator can analyse and suggest for the best strategy to be implemented in the market.